Monthly Archives: October 2011

Is it time for a “I Support Local Causes” Campaign?

Posted on October 17, 2011 by Michael Sattler, Cauzoom CEO

According to a recent Cone communications survey, 47% of Americans want businesses to support local causes. What? When was the last time you saw THAT idea in the mainstream? The vast majority of cause-related organizations are local and small. They … Continue reading →

Posted in Company News and Views | 1 Comment

Care and Feeding of Communities: Vol. 3

Posted on October 10, 2011 by Michael Sattler, Cauzoom CEO

I heard about a nonprofit the other day who said this: “we don’t want to engage in social media with our supporters because we think it will erode the personal connection we have with them.” A few weeks ago I … Continue reading →

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Care and Feeding of Communities, Vol. 2

Posted on October 8, 2011 by Michael Sattler, Cauzoom CEO

Saw a great post on Good.is about Yelp and its effect on restaurants. The headline is this: your community is already talking about you, whether you like it or not. The takeaway from the Good article is that local restaurants … Continue reading →

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Community Cause Marketing: What Makes It New

Posted on October 6, 2011 by Michael Sattler, Cauzoom CEO

The assumption that institutions are active and “audiences” or “consumers” are passive is certainly not unusual – the entire edifice of marketing, which emerged out of late nineteenth century thinking, has been based on that assumption. As we’ve seen in … Continue reading →

Posted in Cause Marketing Stuff | 1 Comment